About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Senior Marketing Specialist, Kazakhstan
Role Overview
We are looking for an experienced Marketing Specialist to lead all marketing initiatives for Bybit KZ. This role covers brand building, social media strategy, affiliate marketing management, and both organic and paid growth channels. The ideal candidate has a strong background in fintech, banking, or finance, with proven expertise in managing end-to-end marketing campaigns and delivering measurable results.
Key Responsibilities
Marketing & Brand Strategy
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Develop and execute a comprehensive marketing plan for Bybit KZ aligned with global and regional priorities.
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Build brand awareness, trust, and engagement through creative storytelling and impactful campaigns.
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Ensure all marketing activities are culturally and linguistically tailored for KZ and surrounding markets.
Social Media & Content Management
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Plan, create, and execute a social media calendar across all major platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X).
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Design and launch engaging campaigns including posts, reels, videos, and community interactions to drive organic growth.
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Manage paid social and paid media campaigns, including budget allocation, targeting, and performance optimization.
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Oversee SEO-focused content creation and work with internal teams to improve search rankings and visibility.
Affiliate & Partnership Management
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Provide market insights and recommendations to shape Bybit KZ’s affiliate strategy, including onboarding approach, performance tracking, and partner engagement.
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Work closely with internal and external stakeholders to co-develop and execute co-marketing initiatives with partners, merchants, and ecosystem players.
Campaign Execution & Performance
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Launch targeted campaigns for new product rollouts, promotions, and events in compliance with local regulations.
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Track and report on marketing KPIs including acquisition, user deposits, trading volumes, and affiliate performance.
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Optimize campaign strategies based on data insights and market feedback.
Requirements
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Strong marketing background in fintech, banking, or finance (crypto experience highly preferred).
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Excellent language skills: Kazakh, English, and Russian (written and spoken).
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Strong understanding of financial markets and financial tools; crypto knowledge is a major plus.
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Proven social media management skills – including content creation, campaign design, scheduling, and analytics.
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Hands-on experience with paid social and paid media campaigns.
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Solid SEO knowledge and ability to create optimized content for organic traffic growth.
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Experience managing affiliate marketing programs and partnerships.
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Ability to thrive in a fast-paced, high-growth environment with changing priorities.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.