Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, HBO, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 4,400 smart, dedicated people in offices around the world, we are growing at a rate that outpaces the market.
We are looking for an analytically minded, Media Specialist for Merkle’s digital media team to focus on media optimization and planning across display, video & Mobile. This will be a role focused primarily on Display, but also exposed to mobile DSP, video DSP and direct publisher (traditional planning) based buying You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach. We are looking for smart, passionate and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
- Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display campaigns of one of our client across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP)
- Daily optimization and management of campaigns within individual DSPs and Platforms
- Working with Merkle optimization Subject Matter Expert, youwill maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
- Building Trafficking sheets to share with the trafficking team to generate through 3rd party ad server tools such as Double Click Campaign Manager and implementing ad tags and creative in DSPs and with vendors
- Pixel and tag generation, implementation and quality assurance
- Budget management including: assistance in allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies
- Analyzing campaign performance and providing optimization recommendation
RFP’ing media vendors and evaluating publisher capabilities and new opportunities
- 0-2 years experience working in DSPs. A bonus if you have worked in social SAAS platforms, SPMDs, or DSPs running FBX
- Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags
- MUST love and be curious about data analytics and how that affects the bottom line
- Experience with digital ads trafficking is required (Atlas, DCM, MediaMind,...)
- Well versed in the Microsoft Office suite, especially Excel and PowerPoint
- Bachelor’s degree from an accredited college or university
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-pace environment
- High level of accuracy and attention to detail
- Self-motivated, but also can work well in a team
- Ability to proactively organize daily tasks and make your own to do list
- Keen problem-solving and troubleshooting abilities
- Enthusiasm for the future of brand advertising on the web and building that future with us
- Willingness to travel 5%
This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.