Our Story
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies.
Role Purpose
We are looking for an analytically minded, Digital Media Manager for Merkle’s Digital Agency Group to focus on media planning across Paid Social, Display, Video, and Mobile. This position has a focus on both direct buying and programmatic channels. You will have the opportunity to be a part of an innovative, fast growing business unit focused on revolutionizing digital media planning and buying, in the context of a multi-channel data driven approach. We are looking for smart, passionate and experienced professionals who want to be part of an innovative team in a rapidly evolving industry. Prior experience within the entertainment and/or retail verticals is a plus - Kids & TV programming along with programmatic experience is strongly preferred.
Key Responsibilities
- Manage digital media buying and planning through all steps of the planning process from RFPing, partner evaluations, partner scoring, negotiations and final execution
- Coordination of assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution.
- Responsible for client pacing & performance across digital media portfolio
- Media planning based on brief parameters and media strategy
- Recommend forward thinking strategies and innovations
- Proactively working with client services on campaign set-up and optimization strategy
- Work with the data teams to provide analytical insights to the client
This position reports to the Associate Director or Director, Media Services.
- 3-5+ years experience working in working in media agencies or a digital planning/buying role, including platform experience across ad serving, DSP, and SSP technologies
- Bachelor’s degree from an accredited college or university
- MUST love and be curious about data analytics, and how that affects the bottom line
- Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Well versed in the Microsoft Office suite specifically, Excel and Power Point
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-pace environment
- Ability to proactively organize daily tasks
- Self-motivated, but also can work well in a team
- Ability to proactively organize daily tasks
- Keen problem-solving and troubleshooting abilities
- Drive, ability to manage details, meticulousness
- Enthusiasm for the future of brand advertising on the web and building that future with us
- Willingness to travel 5%
This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.l your information will be kept confidential according to EEO guidelines.