Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more nearly 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400 employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
Search Engine Marketing (SEM) refers to ads placed on search engines, like Google or Bing, that appear in response to a user’s search terms. Companies are increasingly relying on this type of advertising and SEM has seen continued growth, proving to be an invaluable tactic for companies to get their brand in front of a primed audience and, ultimately, their customers. SEM Analysts at Merkle maintain outstanding relations with these companies, our clients, and work closely with them to develop efficient SEM strategies through ongoing reporting, analysis and optimization. Using your analytical prowess and problem-solving skills within SEM, you will drive direct and substantial impact on clients’ business growth.
- Perform keyword research, write ad copy, optimize and manipulate product feeds, develop search traffic estimates, segment keywords into campaign structures and align them based on business goals, and utilize creative marketing skills to contribute to the idea generation for new market tests
- Conduct research (industry, client, competitive, etc.), create presentations, and provide regular communication to clients (written and verbal)
- Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools
- Self-manage execution of activities against deadlines across multiple work-streams
- Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity
- Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings
- Day to day engagement, collaboration, and partnering with internal teams, search engine partners, and client teams will be required
- BA/BS in a quantitative, marketing, or related discipline preferred with strong grades both in their major and overall
- Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics
- Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
- Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
- Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment
- Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
- Occasional travel required (5%) typically for client QBRs
Joining Merkle as a Student, Recent Graduate (or anyone interested in starting a career in digital marketing!)
We recruit high-achieving, knowledge-thirsty individuals and offer them exciting opportunities to work with well-known clients in collaborative teams. When you join Merkle with one of our campus hire “classes,” you will complete our training curriculum, the Merkle Accelerator Program (MAP), and be assigned a mentor to support you through your learning. We are a team of passionate, highly motivated problem-solvers delivering exceptional results to our clients. We don’t think wearing a suit and tie makes you smarter so we get down to business in jeans and a T-Shirt alongside our colleagues and friends. Outside of the office, you might find us scoring points on a company-sponsored sports team, volunteering in our community during a Giving Back day, or eating and drinking while we celebrate birthdays, anniversaries, promotions, holidays, or simply Fridays. Inside or outside of the office, we strive to be our best every day and be #MerkleProud of the work we do.
This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.