Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About this Role
You don't come across a company every day that obsesses over every word a user reads. At Fam, copy isn't an afterthought - it's a core part of the product experience.
With a product built for teenagers, every interaction matters. From onboarding and payments to nudges, notifications, and error states, the right words can make experiences feel intuitive, trustworthy, and delightful.
We're looking for a top-quality UX Copywriter who can deeply understand our users, simplify complex flows, and craft clear, engaging, and human-centered copy across the product. You'll work closely with Product, Design, and Marketing teams to shape experiences that help users navigate the product effortlessly while building a strong and consistent Fam voice.
If you believe that a single sentence can improve a user journey, reduce friction, and create delight, you'll fit right in.