We power people’s progress.
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.
We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
Role Purpose
At Preply, hiring excellence requires proactive, data-informed attraction strategies and a high-performing candidate journey.
Brand owns Employer Brand foundations, messaging development, content production, and publishing operations. Talent Acquisition owns recruitment marketing strategy and full ownership of the Careers page as a candidate conversion product.
The Recruitment Marketing Specialist leads recruitment marketing strategy for priority chapters and owns the Careers page end-to-end, driving measurable hiring impact.
This is a senior individual contributor role with strategic ownership and high autonomy.
What you’ll be doing
Chapter Attraction Strategy
Own attraction strategies for priority chapters (e.g. Engineering, Data/AI, Design, Commercial)
Diagnose hiring challenges and define target segments, channel mix, and campaign focus
Create structured briefs and roadmaps for Brand execution
Maintain a forward-looking recruitment marketing roadmap aligned to hiring plans
Events & Conferences Strategy & Delivery
Define, together with TA and Chapter Leads, the annual talent events strategy aligned to hiring priorities
Select high-impact conferences, meetups, and sponsorship opportunities
Own end-to-end operational delivery of in-house recruitment events and sponsored conferences
Define success metrics (pipeline generation, seniority mix, conversion to interview) and evaluate ROI
Continuously refine event strategy based on outcomes
Careers Page End-to-End Ownership
Own the Careers page as a candidate journey and conversion surface
Define structure, content priorities, and improvement roadmap
Run performance tracking and experimentation to improve apply rate and reduce drop-off
Partner with Brand on UX, design system, and implementation
Recruitment Marketing Performance
Define and monitor KPIs across channels and initiatives
Provide clear reporting to TA leadership and chapter stakeholders
Continuously refine attraction strategy based on data and insights
Channel & Program Ownership
Own performance and ROI of selected job boards and talent channels
Recommend investment shifts based on hiring priorities and results
What you need to succeed
6–8+ years in Recruitment Marketing, Employer Branding, or Talent Marketing
Strong strategic planning and stakeholder management capability
Experience owning performance-driven digital surfaces (e.g. careers page, campaign funnels)
Analytical, autonomous, and comfortable operating in a matrix
Why you’ll love it at Preply
An open, collaborative, dynamic and diverse culture;
A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
A competitive financial package with equity, leave allowance and health insurance;
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms;
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).
#LI-CN1
Our Principles
Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.
Diversity, Equity, and Inclusion
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.