Bapcor Ltd is the leading automotive aftermarket provider of accessories, equipment and service. We host one of the widest ranges of car parts in the world, with brands including Burson, Autobarn, Midas, Truckline, and Premier Auto.
We’re more than just automotive — we’re a dynamic, purpose-led organisation powered by people. Our Melbourne-based corporate team plays a critical role in shaping the strategy and success of the Bapcor Group.
In joining our team, you’ll be welcomed into a supportive business that spans more than 1,000 locations with over 5,000 team members across Australia, New Zealand and Thailand. We are passionate about our team, with safety and inclusivity at the forefront of everything we do. We’re also passionate about our customers, products, and living our values of:
- Doing the right thing
- Being in it together
- Giving a damn
- Getting it done
We are embarking on a significant transformation across our Merchandise team and are expanding our team as we invest for growth.
This is a unique opportunity to join Bapcor at a pivotal time — to help build a high-performing team, influence how we operate, and deliver meaningful commercial outcomes.
About the job
As Promotions Manager, you will lead the design and execution of a market-leading promotional program across our Trade business. You will be accountable for developing the promotional strategy, governance frameworks and annual calendar, ensuring all activity is commercially effective, disciplined and delivers measurable outcomes.
Working cross-functionally with Merchandise, Marketing, Supply Chain and Sales, you will drive end-to-end campaign performance — from planning and execution through to post-campaign analysis — ensuring promotional investment translates into sales growth, margin improvement and strong ROI.
What you’ll do
- Define and embed the promotional strategy framework, including mechanics, discounting and governance standards
- Own the promotional calendar, ensuring alignment to category objectives and commercial targets
- Lead end-to-end planning and execution of promotional campaigns and catalogues
- Partner with Category, Marketing and Demand Planning teams to deliver coordinated, high-impact activity
- Develop multi-channel campaigns to drive sales and engage the store network
- Ensure accuracy, quality and timeliness of promotional materials and campaign delivery
- Analyse promotional performance, measuring ROI, sales uplift and margin outcomes
- Provide insights and recommendations to continuously improve promotional effectiveness
- Manage supplier funding, invoicing and relationships to support strong campaign outcomes
- Act as the key communication point to the network on all promotional activity
- Proven experience in promotions, trade planning or category analytics
- Strong commercial acumen with advanced analytical capability (e.g. sales uplift, ROI, margin impact)
- Experience designing promotional frameworks, governance and campaign structures
- Ability to lead and influence across cross-functional teams (Merchandise, Marketing, Supply Chain, Operations)
- Strong stakeholder management and project delivery capability in fast-paced environments
- Confidence working with data to generate insights and inform decision-making
- Experience in trade, retail or multi-brand environments (automotive highly regarded)
Why join Bapcor?
At Bapcor, we focus on what matters most for our customers, team members and the communities we serve. We go the extra mile to get the job done and always live our values.
In joining our team, you can access:
- Diverse career opportunities within the Bapcor Group
- Discounts across Bapcor products and services, including our Retail and Trade brands
- Industry leading policies to support your work/ life balance (gender neutral parental leave, purchase leave, volunteer leave etc…)
- Paid birthday leave
- Wellbeing support
- Novated leasing and more
We pride ourselves on our inclusive work environment, and encourage applications from people of all ages, cultures, gender identity, abilities and backgrounds, providing a recruitment experience that’s fair, free from bias and accessible. If you need to inquire about reasonable accommodation for the application process, please email careers@bapcor.com.au
While we understand that recruitment agencies would love to offer their support, we kindly request all agencies to refrain from contacting us regarding this job posting. All applications should be submitted directly by candidates.