Company Name: VPT
Join our nutrition content team to create accurate, engaging diet and nutrition materials that educate clients, support our registered dietitians, and drive measurable digital growth.
Job PurposeProduce evidence-based, SEO-optimized nutrition/diet content that is compliant, persona-tailored, and aligned to dietitian objectives—while increasing website traffic and engagement.
Job Duties and Responsibilities- SEO and keyword research
- Weekly SEO-optimized content publishing
- Content calendars and campaign planning
- Content management systems (CMS)
- Evidence-based research and citation
- Content style and compliance checks
- Audience-focused messaging (client personas, health goals)
- Collaboration with dietitians
- Analytics review (GA4, Search Console)
- Attention to detail and accuracy
- Clear, empathetic communication
- Time management and consistency
Required Qualifications
- SEO and keyword research
- Experience using a content management system (CMS)
- Basic analytics proficiency (GA4, Search Console)
- Strong evidence-based research and citation practices
- Ability to perform content style and compliance checks
- Excellent attention to detail and accuracy
- Audience-focused, clear, empathetic communication
- Comfort working collaboratively with dietitians
- Proven time management and consistent delivery