Instructure was founded to define, develop, and deploy superior, easy-to-use software. (And that’s what we did / do / will keep on doing.) We are dedicated to the fight against iffy, mothbally, shoddy software. We make better, more usable tools for teaching and learning (you know, stuff people will actually use). A better connected and more open edtech ecosystem. And more effective ways for everyone everywhere to access education, make discoveries, share knowledge, be inspired, and do big things. We accomplish all this by giving smart, creative, passionate people opportunities to create awesome. So here’s your opportunity.
The Marketing and Events Coordinator reports to the Director of Marketing, APAC and supports regional sales, marketing and customer goals in APAC through the planning and execution of marketing programs, tradeshows and events. This individual will do this by collaborating with the Marketing team, Sales RD’s, Customer Service and Regional GM in the development of strategy and implementation tactics for relevant regional marketing programs and events. The Marketing and Events Coordinator will ensure corporate business objectives are met, and global brand integrity is maintained, through participation in organised and reputable marketing programs, events and tradeshows.
What you will be doing:
- Implement marketing activities to support the growth and expansion of company products and services.
- Collaborate with Marketing team on a regular basis to establish regional events strategies and coordinate event-specific tactics.
- Understand product application specific to the region represented.
- Interact with regional Sales teams and Customer Success teams to confirm goals, markets and needs.
- Establish and maintain vendor relationships pertaining to event properties and marketing materials (will be the primary point of contact for vendors while coordinating internal interactions).
- Direct and coordinate the creation of event properties (banner stands, table cloths, backdrops, hard builds) for each event.
- Coordinate the collateral needs of events and maintain inventory and ordering.
- Propose regional swag direction and maintain inventory.
- Protect and be a steward of the integrity of global brand standards and messaging.
- Track event performance and collect relevant data to make decisions on future activity.
- Execution of events will include organisation of all event related meetings (ie. event kick-off meeting, messaging, branding, show staff event guide review), all event logistics (packing and shipping coordination), booth size, off-site events (if applicable), swag, staff hotels, booth staff and demo schedule, staff attire and post event surveys and follow-up (lead gen).
- Collaboration with the Global Events team and provide in-country tactical support in the production and execution of regional CanvasCons.
- Be a part of a global event team that meets once a month to talk about events globally as well as assist with our annual Global Users Conference, InstructureCon.
Here is what you will need to know/have:
- 2-3 years of relevant experience
- Extremely organised
- Detail oriented
- Tech savvy- easily picks up on different software applications (Google docs, ASANA, Salesforce, Bizzabo, Akkroo)
- Awesome collaborator
- Self starter who can take the initiative on getting things done
- Experienced in the coordination of Company-owned events (prospecting and/or customer) and 3rd party event sponsorships
Get in on all the awesome at Instructure!
- Excellent benefits and perks, because we want you to be happy and healthy: life assurance, business travel insurance, wellbeing fitness tracking, contribution to your commuter and fitness/welfare, Fully-stocked kitchens and catered lunches (yay!!!)
- Equity!! - Yes, everyone at Instructure gets equity, because your success is the company's success and the company's success, is your success
- Check us out on Glassdoor, to get the low-down from people that are not in the HR or marketing department :)
- iMacs or Macbooks
- Most importantly, you get to work with a tight knit team who embrace innovation and are committed to being excellent at what they do