Our mission and why it matters
We are on a mission to make humans the strongest security layer.
Human risk remains one of the biggest vulnerabilities and traditional awareness training is not enough. We take a different approach by combining AI-driven personalization, real threat detection, and behavioral science to actively protect people and organizations.
We do not just simulate risks. We build the tools that detect and stop them.
Your Mission
At Hoxhunt, we help organizations strengthen their human layer of cybersecurity every single day. Now, we are expanding our reach by building a brand-new Managed Security Service Provider (MSSP) business unit.
Your mission is to take this concept from zero to one — and eventually to scale. You will own the development of the MSSP offering together with engineering, define what gets built and why, validate the model in the market, and help shape the commercial strategy and long-term growth plan toward a multi-million-euro business. While commercial validation is an important part of the role, the primary focus is on product strategy, offering development, and creating a scalable MSSP business model.
This is a rare opportunity to build a new business inside one of Europe’s fastest-growing cybersecurity companies.
Your Role
You are a 0-to-1 product builder who understands how successful businesses are created. You combine product leadership, commercial acumen, and technical understanding to turn new opportunities into scalable offerings. You have built a new business, product line, partner-led model, or similarly complex B2B SaaS offering from the ground up before — and now you are excited to do it again.
Although this role sits at the intersection of product and business, it leans heavily toward product leadership rather than traditional commercial ownership. Your primary responsibility is to define and evolve the MSSP offering, work closely with engineering to turn market opportunities into product capabilities, and make strategic decisions about where the business should invest.
As a senior individual contributor, you operate comfortably across both commercial and product domains, with the majority of your focus centered on product strategy, offering development, and cross-functional execution. You understand SaaS economics deeply and know how to connect product direction, pricing, go-to-market strategy, and operational execution into a scalable business model.
You act as the critical bridge between business, product, and engineering, translating market opportunities into scalable offerings and influencing internal teams to make the business successful. You are equally comfortable discussing go-to-market strategy with partners, shaping product direction with engineers, and defining the operational foundations needed to scale a new business line.
You thrive in ambiguity, move with urgency, and bring strong ownership to everything you do. Most importantly, you are energized by building something new: discovering customer needs, shaping product direction, validating demand, and turning early-stage ideas into scalable businesses.
What You'll Do
Build and scale the new MSSP business unit from scratch, operating with high ambiguity to turn an initial concept into a thriving business.
Shape the product offering by working closely with developers, translating business needs into product requirements and technical constraints into business decisions.
Build the go-to-market strategy, packaging, and pricing logic for the MSSP model.
Own early customer acquisition, taking the product from beta to first revenue, and validate the model in the market.
Create the long-term growth plan toward a €20M business and build the foundation for a scalable business unit.
Influence and align multiple cross-functional teams including product, support, and engineering, navigating trade-offs and ensuring seamless stakeholder collaboration.
Help define the operational model required to support MSSP customers and partners at scale.
Work closely with leadership to shape the long-term vision, structure, and growth strategy for the business.
What We're Looking For
Proven experience building a business, new product, business unit, or spin-off from scratch, with the ability to operate effectively in high ambiguity and early-stage environments. Experience within partner-led, managed service, or SaaS ecosystems is highly valued.
A product-led business mindset, with experience shaping new offerings and translating market opportunities into scalable products. You understand SaaS economics, pricing, packaging, and go-to-market strategy, but your core strength lies in defining what should be built and driving cross-functional execution.
Experience in Product Management, Product Strategy, Venture Building, or a similar role where product decisions and business outcomes were tightly connected.
Strong technical understanding and the ability to work closely with developers, translate business needs into product direction, and explain the “why” behind product decisions — without needing to be hands-on technical.
Exceptional cross-functional influence and stakeholder management skills, with the ability to align teams across product, engineering, support, and commercial functions around a shared vision.
An entrepreneurial, self-starting mentality with strong ownership and a bias toward action. You are energized by building new things and comfortable operating without clear playbooks.
Strong communication and strategic thinking skills, with the ability to move between high-level business vision and operational execution.
Bonus Points If You Also
Bring experience with MSSP, partner-led, reseller, or managed service business models.
Have a strong background in B2B SaaS, particularly in scaling new products or business lines across international markets.
Understand regional differences in partner ecosystems and go-to-market motions across Europe and North America.
Have experience with cybersecurity, security awareness, or training-related products.
Why Join Hoxhunt?
What you can expect from us:
Compensation: The base compensation for this role is approximately €7,500–€9,500 per month depending on experience, plus variable compensation. We’re happy to discuss the overall package based on your background and potential impact.
Location: Helsinki, Finland. Relocation support within the EU is available on a case-by-case basis.
Working ways: We work in a flexible, hybrid work setting. You are expected to visit the Helsinki office weekly.
High performance meets high humanity: We bring an incredibly driven, high-impact energy to our work, but we leave our egos at the door. You will be surrounded by wildly talented, dedicated colleagues in an environment built on extreme kindness, support, and psychological safety.
Authentic trust & autonomy: We hire great people and trust them to do great work. You will find a culture free of micromanagement, giving you the autonomy to take real ownership, drive impact, and shape things early on.
A product you can be proud of: It is incredibly rare in cybersecurity to build a product that end-users genuinely love. You will join a fast-paced, technically sophisticated team making a real, measurable impact against cybercrime.
The perks that matter: Alongside this amazing community, you will enjoy extensive healthcare with other benefits and our beautiful office in Helsinki (complete with a gym and swimming pool!).
Our Recruitment Process
We want to get to know you and how you think! Our process includes:
Intro meeting with Talent Acquisition (30 min, remote).
Interview with CRO (60 min, remote).
Meeting with VP of Product (60 min, remote).
Follow-up Meeting with CRO (60 min, remote)
Meeting with Executives (CEO, CFO & CRO).
Reference checks and final offer.
About Hoxhunt
Hoxhunt was founded in 2016 by four visionaries. Today we are a global team of +270 amazing Hoxhunters advancing a truly AI-native category leader in human risk management, with key hubs in the United States, the United Kingdom, and Finland. We are proud to be an award-winning, fast-growing software company, recognized by G2 and Gartner, named to TIME Magazine's list of the World's Top EdTech Companies, and featured for our innovation in major publications like Fast Company, TechCrunch, Forbes, and Inc.
As a multi-product company, Hoxhunt goes beyond traditional security awareness. We don't just educate employees through frequent, personalized, and behavior-changing cybersecurity training - we also actively build real threat intelligence and response tools that protect organizations against malicious cyberattacks every single day.
Be among the first to know about our open positions. Drop your details in our Talent Community, and we will reach out when there is a match!