Are you passionate about building brands that people genuinely connect with? Do you enjoy combining creativity, storytelling, and strategy to shape a company's image, culture, and employer brand? Would you like to join a growing international healthcare company supporting the German market while enjoying a hybrid working model in Athens?
If yes, then this opportunity is for you!
Our client, an international healthcare company operating in the healthcare and care services sector, is looking for a Digital Marketing Specialist to join its growing team in Athens. As the first dedicated marketing professional, you will play a key role in building the company's brand presence, employer brand, and communication strategy, working closely with leadership to bring the company's vision, culture, and values to life.
Responsibilities
- Develop and build the company's brand identity, positioning, tone of voice, and visual communication in close collaboration with company leadership
- Create engaging content across social media channels, including posts, reels, videos, and storytelling formats
- Plan, coordinate, and manage photo and video productions with external partners
- Drive internal marketing initiatives that strengthen company culture and employee engagement
- Lead employer branding activities and position the company as an attractive employer
- Build and manage a consistent content strategy, editorial calendar, and content pipeline
- Monitor brand consistency across all communication channels and marketing materials
- Identify new opportunities to increase brand awareness and engagement
Requirements
- Native-level or C1+ German language proficiency, both written and spoken
- 3–5+ years of relevant experience in Brand Marketing, Employer Branding, Corporate Communications, or Social Media Marketing
- Proven experience building, shaping, or significantly influencing a brand
- Strong visual and aesthetic judgment with an eye for high-quality content and branding
- Hands-on mindset with the ability to combine strategic thinking and practical execution
- Experience creating and managing content for social media platforms
- Proficiency with common marketing and creative tools such as Canva, Figma, Adobe Creative Suite, CapCut, Premiere Pro, or similar
- Highly organized, self-driven, and able to work independently
- Strong communication and stakeholder management skills
- English and/or Greek language skills are considered an advantage
Benefits
- Competitive salary package
- Hybrid working model
- Real ownership and the opportunity to build a marketing function from the ground up
- Direct collaboration with company leadership and fast decision-making processes
- High visibility and measurable impact on company growth and brand development
- Long-term career growth opportunities as the marketing team expands
- Creative freedom to shape the company's story, culture, and employer brand