Who we are?
We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com.
What’s it like to work at JDE Peet’s?
We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.
Come join our team and discover what your cup of amazing can be!
Find out more at http://careers.jdepeets.com
Period: ASAP (latest July) until 29 January 2027
Workload: 3 days/week
Location: Brussels office (at least 2 days/week)
Contract type: Freelance / Consultancy
JDE Peet’s is currently looking for a Direct To Consumer Manager BeneLux to join us on a temporary base (ad-interim/freelance) starting now until end of January. This role is based in Brussels and is part of the Media & Digital Northern Europe team. As a DTC Manager, you will drive the growth and profitability of our owned e-commerce channels. You own the full digital commerce funnel - from portfolio strategy and traffic acquisition to conversion, retention, and consumer experience.
What you’ll do
- Own the e-commerce strategy & trading agenda: define portfolio, pricing, promotions, and activation calendar to deliver revenue and margin growth
- Drive online performance: optimize the full funnel (traffic → conversion → retention) using data, CRO, and experimentation
- Elevate consumer experience: ensure best-in-class journey across content, website, CRM, and post-purchase experience
- Lead digital execution: develop high-performing assets and optimize SEO, navigation, and digital shelf
- Maximize ROI: manage A&P investments, track performance (ROAS, CPA, CLV), and continuously improve efficiency
- Collaborate cross-functionally: work closely with Brand, Media, IT, E-commerce, and Operations to deliver seamless execution
What you bring
- 5+ years in e-commerce, digital marketing, or commercial roles (preferably FMCG)
- Strong understanding of e-commerce drivers (CRO, AOV, CLV, ROAS)
- Proven track record in driving online sales and optimizing performance funnels
- Data-driven, strategic, and hands-on mindset
- Strong stakeholder management and communication skills
- Fluent in English and preferably Dutch and/or French
What we offer
- A dynamic, friendly environment within one of the world’s leading coffee companies.
- The opportunity to work on strong, well-loved brands with high visibility.
- Flexibility: freelance contract possible.
- A hybrid work model (2 days Brussels office, 1 days home office).
- A role where you can take ownership and have real impact.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.
#unleashyourpossibility #acupofamazing
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.