About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
About the Role
The Campaign Operations Manager is a senior individual contributor on the Global Campaign team, responsible for owning the end-to-end planning, execution, and performance of large-scale platform campaigns. This role sits at the intersection of marketing strategy, data analysis, and cross-functional execution — you will drive user acquisition, conversion, and engagement across global markets while building the systems and processes that make campaigns work at scale.
Key Responsibilities
Campaign Strategy & Execution
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Own the full campaign lifecycle — from strategy and creative brief through execution, go-live monitoring, and post-campaign analysis
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Design and implement user acquisition and conversion programs aligned with exchange growth targets (new registrations, first deposits, trading activation)
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Generate standout marketing ideas — campaigns that are not just well-executed but genuinely memorable and brand-building
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Leverage AI tools to accelerate creative output, data analysis, and landing page design
Performance & Analytics
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Define campaign KPIs, build measurement frameworks, and deliver data-driven performance reports to leadership
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Identify optimization opportunities through A/B testing, cohort analysis, and funnel diagnostics
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Track competitor campaigns, market trends, and emerging user behaviors in the crypto space; translate insights into actionable strategies
Cross-Functional Collaboration
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Collaborate with product, design, BD, legal, and regional teams to deliver campaigns on time and at scale
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Navigate competing priorities and stakeholder dynamics with professionalism and composure
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Document campaign processes and build reusable playbooks to improve team efficiency
Requirements
Must-Have
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3+ years of operations experience at a cryptocurrency exchange, with a proven track record of independently running large-scale platform campaigns
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A deep understanding of exchange growth mechanics — user acquisition funnels, conversion tactics, retention levers, referral programs, and incentive design
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Strong data sense — able to independently define metrics, interpret results, and make data-driven decisions
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Strong marketing sense — able to develop creative, high-impact campaign concepts that stand out in a crowded market
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Proficient in AI-powered workflows — hands-on experience using AI tools (e.g., ChatGPT, Claude, Midjourney, or equivalent) for creative ideation, data analysis, and landing page design
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High emotional intelligence — able to navigate ambiguity, manage conflicts constructively, and maintain a positive team dynamic under pressure
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Excellent written and verbal communication in English; Mandarin Chinese proficiency is a plus
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Structured, logical thinker — able to manage complexity and deliver under tight deadlines
Nice-to-Have
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Experience running global or multi-region campaigns across different regulatory environments
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Familiarity with trading products (spot, derivatives, earn, copy trading) and their respective user journeys
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Experience with campaign analytics tools (e.g., Amplitude, Mixpanel, Tableau, or equivalent)
What Success Looks Like
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Campaigns are launched accurately and on time, with measurable impact on acquisition and conversion metrics
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Creative output is consistently high-quality — ideas that get noticed internally and resonate with users externally
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Cross-functional stakeholders describe you as a reliable, clear, and easy-to-work-with partner
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Within 3 months, you have identified and implemented at least one process improvement that measurably increases team efficiency
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Data and post-campaign insights are regularly shared with leadership in a clear, actionable format
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.